Logotype & Branding
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Context
Created in 2004, CéKeDuBonheur's mission is to improve the quality of life of children and teenagers in hospitals. Throughout the year, the association organizes numerous workshops, outings, events and meetings with personalities. It also finances development projects within departments.
More on CéKeDuBonheur
Purpose
After exploring several directions internally, the Black Rainbow agency entrusted me with the rebranding of the association. The challenge is quite high as it has a rich and well known visual history.
Concept
The goal here is to simplify the existing logo to give it a more dynamic and modern look. The interaction between the logo and its pictogramrepresents the fight against isolation and social support, core values of the association.
