Context
BenQ Europe is launching a major communication and social influencer campaign to introduce its new monitor. The PD2027U is a screen specially designed for designers. It puts its unique color performance at the service of creators and their productivity. Marie-Louise Mwana initially contacted me to produce a video review that describes the technical capabilities of the screen. The goal being to make the monitor known to my Instagram community, I decide to create a visual aligned with the type of content I offer on the platform.
Production
This screen is part of a line specially designed by and for designers. The target is clearly defined. And to speak its language, I use his visual codes. Therefore this creative is inspired by the iconography of graphic interfaces, widely used in the design world.
