Context
Accor and Paris Saint-Germain announce the closing of a multi-year partnership agreement. ALL (Accor Live Limitless), the new loyalty program by AccorHotels, becomes a major partner and sponsor of the team’s official jersey for the 2019/2020 season. The group wants to make the event as big as possible by setting up a massive display at its headquarters, the Sequana tower in Issy-les-Moulineaux.
Concept
AccorHotels wants to take advantage of the launch of its new loyalty program to bring a more luxurious feel to its group. Publicis Conseil hired me to create a visual that celebrates the new partnership with this new art direction in mind.
Production
Highlighting the new jersey while respecting the balance of a world class roster is a real challenge. Also, composition and colors play an important part in this artwork. The duality between the 2 tone color and the 4 tone color schemes as well as the iconography borrowed from the group’s logo allow me, not only to work around constraints, but also to fully use them in the creative process of this artwork. Although this creative received a very good feedback, the uncertain future of some Paris Saint-Germain players led the group ALL to choose an alternative artwork focusing mostly on the new jersey.
Close-up shots
