Context

On the occasion of the release of the Chuck Taylor All Star II, a reissue of the iconic Chuck Taylor, Converse is putting together a major communication campaign. The goal is to flood social networks with artistic content in honor of the sneaker. The #readyformore campaign therefore puts the spotlight on various fields such as graphic design, music, photography, dance, but also journalism, …

Concept

When Robin Kleniec, Brand Manager at Converse, called me about this collaboration, I was immediately thrilled by the project. However, plain product placement is not really the type of content I like to release to my following. I want to use this opportunity to show my work from a more educational perspective. So Robin and I decided to work on a behind-the-scene concept that stages the Chuck Taylor.

Production

This project gives me the opportunity to work with photographer Darmé and producer Rachid Wallas. Both are invaluable in location scouting and shooting. They provide me with the ideal assets for the realization of this project which includes a final render and the making-of below.